Since 2006, the WOMMY Awards have acknowledged the people, agencies, and brands behind the most remarkable social media and word of mouth (WOM) campaigns that captivate, engage and influence customers and consumers worldwide. Twenty-seven finalists will be selected across nine categories, and one finalist will win the GRAND WOMMY Award.
The 12th annual WOMMY Awards will be presented on April 26, 2017 during The WOMMA Summit in New York City. Click here to purchase tickets to the reception and awards ceremony.
Recognizing the best employee, brand or customer advocacy marketing program to achieve a business outcome.
Recognizing the best use of word of mouth to support and promote a cause or a proactive community service.
Recognizing the best customer engagement program.
Recognizing the most effective, creative use of an influencer marketing program to achieve a business outcome.
Recognizing the best integration of offline and online word of mouth marketing for identifying, targeting, engaging, amplifying, and/or tracking influencers across word of mouth and social media marketing.
Recognizing the best word of mouth communication program to introduce a new product or service.
Recognizing the best word of mouth marketing program for an existing product or service.
Recognizing the most effective integration of research into word of mouth marketing and/or social media marketing strategy.
Recognizing the best implementation of technology in identifying, targeting, engaging, amplifying, and/or tracking influencers across online and offline word of mouth and social media marketing.