Stefania Pomponi, Founder, President and Chief Evangelist of CLEVER, has what can be described as an “Influencer Marketing Sixth-Sense.” An industry pioneer, Stefania believes real people tell the best brand stories, and that influencer marketing isn’t advertising. It’s better. Stefania plays an integral role in the way the world sees CLEVER. Her public relations and evangelism efforts support and secure CLEVER’s role as the influencer marketing agency.
Stefania is responsible for inking key partnerships and spearheaded CLEVER’s participation in the viral and emotionally-driven #Batkid phenomenon. Stefania is a dynamic and sought-after speaker on a wide-range of industry topics. Stefania holds a seat on the Word Of Mouth Marketing Association Board where she makes key decisions regarding the industry’s best practices, the future direction of influencer marketing, and tirelessly advocates on the behalf of influencers.
Prior to CLEVER, Stefania helped launch influencer platforms for Viacom/Nickelodeon and Babble.com (acquired by Disney), and was on the parenting advisory boards for Disney’s Family.com and Hidden Valley Ranch (Clorox).
Stefania’s contribution in this marketing revolution continues to serve as a pillar for CLEVER since its inception in 2009. Along with her co-founders, Stefania authored the go-to guide on the industry, Influencer Marketing for Dummies.