Peter oversees strategic research for Crowdtap, a social marketing and insights platform. | Peter has been at the forefront of studying technology’s impact on marketing for twenty years, starting at Jupiter Research, where at the advent of the consumer Internet he launched the firm’s online advertising practice, the first of its kind in the world. He later became President of Jupiter, which he helped build into a $65 million syndicated research business. After that, Peter founded and led Points North Group, providing strategic research and insights to top tech, media and marketing companies such as Google, Disney, Dell and many others, blue-chips and startups alike. In 2009 Peter joined one of his clients, House Party, and has been focused on social marketing ever since. | Prior to his work in digital marketing, Peter served on state and national political campaigns and as an advisor in Congress. He also taught writing at Columbia University. | Peter is a member of the Board of Directors of the Word of Mouth Marketing Association (WOMMA), leads WOMMA’s research work, and has served in various advisory roles over the years. He is a frequent speaker at industry conferences, a columnist in trade press, and a quoted source for media such as The New York Times, The Wall Street Journal, CNN, Business Week and Advertising Age. He holds a Master of Fine Arts in Writing from Columbia University and a Bachelor of Science in Industrial & Labor Relations from Cornell University.