As the capability lead for social strategy at DigitasLBi Chicago and San Francisco, Liz oversees all social strategies and programs for clients in the region, helping brands identify and capitalize on the trends and opportunities that matter most. Her experience bridges the connection points between media planning, creative development, social technologies and online consumer behaviors.
Liz has crafted award-winning, revenue-generating social media strategies for a broad range of clients spanning the CPG, B2B, food and beverage, financial and professional services industries. She currently serves on the WOMMA board of directors, and has been a featured speaker and panelist for Social Media Week Chicago, SheSays and CEA, as well as a visiting instructor at Miami Ad School’s Social Media Bootcamp. In her free time, Liz is a devout reader of advice columns.