Follow #WOMMASummit

Lauren Salazar

Director of Social Media, Weight Watchers

Lauren Salazar

Director of Social Media, Weight Watchers
linkedin-icon

Biography

Lauren Salazar is responsible for overseeing day-to-day social media operations for Weight Watchers International (including Weight Watchers magazine and WeightWatchers.com, a subscription-based content site) which involves creative development, communication planning, promotions, measurement and optimization.  Salazar has a passion for social media and emerging technology, and in her role, she is expected to understand how to use these platforms to drive business results while ensuring an engaging, consistent experience for all Weight Watchers social media communities. Prior to this, her background included stints in both digital marketing and online editorial.

All sessions by Lauren Salazar