Kathy’s forte is enterprise content strategy, influencer marketing and thought leadership. Over the past 35 years, she has worked with both emerging brands and large enterprises in developing content and thought leadership strategies. Kathy has the ability to analyze a client’s current approach and offer unique, fresh perspective that leads to innovation and growth. She has written several research reports, white papers and eBooks including Content Supply Chain, the CMOs Guide to Personalization, The Alchemy of Content and the Content Vortex. She was also a contributor to a recent Forbes research report, Publish or Perish. Kathy serves on the board of the Word of Mouth Marketing Association.