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Kathy Baird

Managing Director of Content & Social North America, Ogilvy
Kathy Baird

Kathy Baird

Managing Director of Content & Social North America, Ogilvy
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Biography

Kathy joined the Ogilvy Washington, DC, office in 2013 to serve as the head of the strategy, digital and social teams. Today she serves as the Managing Director of Social, North America at Ogilvy. Kathy oversees large integrated programs that incorporate digital and social channels across the disciplines of reputation management, public relations, marketing and advertising. Her client experience at Ogilvy includes integrated strategy for Five Guys, MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, Caterpillar, Motorola, UN Foundation and USAID among others. She serves on the inaugural Ogilvy PR Worldwide Board, where she advises the CEO and Executive Committee and leads the development of growth strategies for the agency., She also sits on the board of the Word of Mouth Marketing Association (WOMMA), and is the co-chair of the PR Council’s New Media Committee.

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