Holly Pavlika is SVP, Marketing and Content for Collective Bias. She is an award-winning creative marketing and social media veteran and who has written numerous white papers and contributed content on influencer marketing for publications such as Mashable, Media Post, Social Times and more. Holly has first-hand experience working with influencers as she is also a blogger having founded MOMentumNation while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency. She sits on WOMMA’s Legal & Ethics Committee and was recognized by the Path to Purchase Institute as one of its inaugural class of “Women of Excellence” in shopper marketing in 2017. She was also named by Klout as the “most influential agency person.” She uses her voice for social good whenever she can for organizations like Results.org, 10X10 Educate Girls, Every Mother Counts, Global Poverty Project and the UN Foundation Shot@Life campaign, to name a few.