David is an experienced veteran in both the paid and owned marketing clouds, where he has specialized in helping world-class companies shape direction and capabilities as well as create new markets. Now at Cision, he is pulling from this experience to help change the earned media industry. Barker is focused on moving the communications and earned media industry to a data driven approach with measurement at its core. He believes that industry change is fueled by a deep understanding of the market business drivers and alignment of the required technical capabilities. In the communications space, the market driver is the need for true attribution. At Cision, David is focused on the data and ecosystem connectivity to make true attribution possible.