Brandon Rhoten leads all traditional and digital advertising, media, digital and social media for Wendy’s International, one of the world’s largest restaurant chains. His team’s work has been lauded by Forbes, Spin, Fast Company, Ad Age, DigiDay, and has won dozens of awards including Cannes Lions, Effies, One Show, Ad Week Watch, and Facebook Studio Award. Brandon has been a featured speaker at many events, including SocialMedia.org, the Mobile Marketing Association (where he is a board member), SM2, Ad Week, and SXSW. He was named an Ad Age Top Digital Marketer in 2014.
Wendy’s is reinventing itself in everything from its physical restaurants to marketing in order to be relevant to a generation with more choices than ever. Over the last six years Brandon has built a digital marketing and social media practice at Wendy’s, launched mobile app with payment functionality, and completely reworked advertising and media investment strategies.
Previous to Wendy’s, Brandon led digital for Remington and the Freedom Group of Companies, where he helped Remington become a leading manufacturer in its category in digital marketing and crisis response.
Brandon started his advertising career at Gyro, a decorated agency based in London with 15 offices worldwide, as a senior public relations consultant and account director working with tech and manufacturing clients.