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Word of Mouth and Trump’s Surprise Victory

SPEAKERS

27 Apr 2017
1:15 pm - 1:30 pm
The Hall

SESSION DESCRIPTION

Does the surprise election of President Trump mean we have been over-sold on data science and predictive analytics? To the contrary, Trump’s victory tells us why word of mouth marketing, and measurement, need more influence in marketing decisions, both in politics and brand marketing. Brad Fay will share word of mouth insights and data from his firm, Engagement Labs, during the final stretch of the 2016 Presidential Election.