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Where Influencer Marketing Went Wrong (and how to fix it)


Kevin Knight
26 Apr 2017
11:15 am - 11:30 am
The Stage


Influencer marketing began with the promise of scaling the kind of authentic influence people experience offline – credible conversations and recommendations among people with trust. What it has become, however, is another paid reach vehicle. In this session, Experticity CMO Kevin Knight will discuss the history of how this happened – and how to fix it.

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