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Now You See It, Now You Don’t: Visual Brand Messages that Endure


Kaydee Bridges
Chris Rackliffe
Rachel Christensen


One of the biggest challenges facing brands in today’s ever-changing digital world is creating visual stories that endure even when the image itself doesn’t.  How can you use visual content to maximum advantage? How are brand leaders successfully employing short-lived graphics to imprint an enduring brand message? This session will explore the strategies and tools that are helping marketers ensure that fleeting images make a lasting brand impression. We’ll discuss:

  • How to build and maintain a strong visual identity in social media
  • The increasing popularity of ephemeral content and, especially, live video
  • The blending of augmented/virtual reality and social media