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The United States of Cookies: A Recipe for Influencer Marketing Success


Cassidy Stockton
27 Apr 2017
1:00 pm - 1:15 pm
The Hall


What better way to comfort and unify a politics-divided nation than Bob’s Red Mill’s United States of Cookies? Working with tastemakers around the country, influencer marketing agency CLEVER developed a program that evoked goodwill and an impressive response by engaging 50 bloggers – one from each US state – to create cookie recipes representing their state and to share complete with stunning imagery and heartfelt stories. During this session, you’ll learn how this campaign – supported by content seeders and a Facebook live launch featuring Martha Stewart and Iron Chef Geoffrey Zakarian – delivered brand-inspired deliciousness along with nearly 5K Pins, more than 17.5K social engagements, 134M social impressions and much more for Bob’s Red Mill.

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