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The Period Projects: The world’s first pop-up Period Shop

SPEAKERS

27 Apr 2017
1:15 pm - 1:30 pm
The Stage

SESSION DESCRIPTION

 

The Period Projects is a groundbreaking series inspired and led by real women who share the brand’s passion for change. In just a few weeks’ time, The Period Projects generated nearly 560 million earned media impressions, and trial requests have broken brand records with nearly 40,000 sample requests in just four days!

Kimberly-Clark and its agency Organic will share an inside look at the business problem, insights, execution and results that garnered the top prize in the Influencer Award category (most effective/creative use of an influencer marketing program) for the 2016 WOMMY Awards.