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The Perception vs. Reality of Influencer Selection


26 Apr 2017
2:15 pm - 2:30 pm
The Hall


One of the biggest secrets to selecting influencers is to focusing more on the target audience and less on the influencer’s personal look and feel. Although both are important, you could be sacrificing a significant amount of campaign performance by selecting influencers solely based on your perception of them and their appearance. For the first time, Marco Hansell will be presenting an in-depth study that showcases how brands who overthink and over control their influencer selection can sacrifice up to 300% of their potential campaign performance.

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