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The Latina SmartPurse(TM): How Brands can Engage with Latina Influencers

SESSION DESCRIPTION

With Latinas driving $1 trillion in Hispanic sales as well as having a large influence on the $7 trillion spend among U.S. females, she presents an enormous opportunity for brands. Join Boden as they present the findings of The Latina SmartPurse study, a deep dive into the Latina segment, particularly Latina influencers. In addition to unveiling the strong purchasing power of the Latina segment, the study provides insights on how the newly empowered Latina influencers wants brands to engage her.