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Multi-Cultural Marketing Is Really Mainstream Marketing


Kathy Baird


According to the US Census Bureau, by 2020 50% of all US Consumers will be multicultural. Yet nearly 1 out of 2 brands and organizations today do not have a multicultural marketing initiative in place. Through this session we will learn from a diverse set of marketers why every brand needs an inclusive marketing strategy, whether a “total market” strategy is appropriate, and how content and influencer marketing drive success.