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Is Earned vs. Paid Influencer Marketing the Next David and Goliath?

SPEAKERS

David Barker
27 Apr 2017
3:20 pm - 3:50 pm
The Stage

SESSION DESCRIPTION

This session will cover the difference between earned and paid influence and how to decide which to implement in your marketing campaigns. Learn how how tapping microinfluencers to carry your brand’s message will win the war for your customer’s attention and examples of when paying for influencers is the best option.

Session Sponsor

insightpool