Every marketer, agency and media publication is talking about influencer marketing, and 2017 has been deemed as the gold rush year for the advertising approach. According to Emarketer, approximately two-thirds of marketers are utilizing influencer marketing as a core strategy, and the rest have tried it and are looking to increase their spend. The influencer marketing industry is currently a crowded marketplace of options, potential partners and uncertain results. Since this approach encompasses so much more than just an influencer, the time to evolve the language of the industry is now.
It’s time for advertising and marketing professionals to start talking about influence marketing, not influencer marketing. Influence marketing breaks through the content and advertising clutter with better creative, robust media performance and positive brand sentiment and reputation.