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Influencer Marketing: The Why and the ROI


Danica Kombol


Influencer marketing – the new kid on the block – is capturing the attention of brands in virtually every industry. But how can brands define success, execute a campaign, and measure the ROI for this approach? In this dynamic session with marketers from top brands, we’ll discuss the ins and outs of effective influencer marketing programs. We’ll cover sourcing the right types of collaborators for your brand, the process of creating meaningful, authentic content, and how to illustrate the results and value of your campaign to your team.