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How to Build, Grow and Quantify Influencer Marketing Campaigns


Christine Wilson
Britton Cordill
27 Apr 2017
1:40 pm - 2:10 pm
The Hall


Influencer marketing must evolve as the digital space develops, and that means campaigns need to take advantage of innovative technologies. It starts with data driven research to effectively select influencers and ends with data driven performance measurement to quantify KPIs. It is essential to use engaging content such as video and live streaming and to harness the power of emerging social channels. Learn how Marriott International and Gerber are leading their respective brand categories to create ethical and effective influencer marketing campaigns.