Follow #WOMMASummit

How Honey Nut Cheerios Got Its ‘Buzz’ Back

SPEAKERS

Emma Eriksson
26 Apr 2017
3:40 pm - 4:20 pm
The Hall

SESSION DESCRIPTION

Following an extremely successful 2016 launch, Bring Back the Bees by Honey Nut Cheerios is back and ready to continue their powerful consumer connection to this iconic brand through purpose-based marketing. The new campaign builds on the success of the launch and aims to inspire the next generation of bee champions to continue to boost the bee population. With a mix of traditional, digital, experiential, retail, and influencer marketing, join us as we share best practices from this WOMMY Award-winning word of mouth campaign. Key takeaways include:

  • How to connect human emotion and brand to elevate the social energy of a campaign
  • Secrets of creating an integrated campaign that resonate authentically
  • Why partnering with the right influencers (from experts to kidfluencers) builds credibility
  • How a clear call to action can create proof points for brand and campaign success