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Ground Rules: Preemptively Protecting Against FTC Crackdowns


Holly Pavlika
Ali Kirby
26 Apr 2017
11:00 am - 11:30 am
The Hall


While marketers for everything from mom-and-pop shops to agencies to brands are eager to put the extraordinary power of influencers to work, many remain uninformed about the legal aspects of conducting influencer marketing campaigns. What are the Federal Trade Commission rules for working with influencers? What’s the proper way to comply across channels such as Facebook, Pinterest and Instagram? Designed to help marketers keep pace with established FTC practices, this session will provide a comprehensive overview for being FTC compliant on every social platform and help you save thousands of dollars by preemptively avoiding FTC fines.

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