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Digital Risk: The Blind Spots in Your Digital Transformation Strategy

SPEAKERS

26 Apr 2017
11:00 am - 11:15 am
The Stage

SESSION DESCRIPTION

Every brand is leveraging digital channels to engage audiences and build their brand. The advent of omni-channel marketing across an ever-growing list of digital platforms present opportunities and risks for brands where proliferation of presences leads to fraud and fraud leads to cyber threats that can undermine the ability for the brand to defend its voice and authenticity. We will explore the digital risk blind spots that every brand should be aware of and anticipate with technology and process without overextending your team.

 

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