Follow #WOMMASummit

Customer Centricity: Content’s Silver Bullet

SPEAKERS

Kathy Baughman
26 Apr 2017
10:00 am – 10:30 am
The Stage

SESSION DESCRIPTION

Every organization believes they have their customers’ best interests at heart. Yet, few have yet to align disparate teams around an integrated content strategy. According to a recent Altimeter study, 70% of respondents said this was a top goal for 2017. This panel explores three dimensions of customer centricity as it relates to content optimization:

  • The customer-driven organization
  • Data-driven content
  • Content distribution strategies