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Use Your Inside Voice: Integrating Employee Advocacy into the Marketing Mix


Devon Eyer
Jason Small
Lauren McCadney Williams
26 Apr 2017
10:00 am - 10:30 am
The Hall


With their unique insider perspectives, employees can be among the most compelling advocates for a brand. Their messages are perceived to be more authentic than traditional brand marketing messages, and their willingness to share positive sentiment and experiences carries significant weight for those in their personal networks. During this session, we’ll share insights for successfully integrating employee advocacy into your marketing mix. We’ll explore:

  • Strategies for maximizing employees’ peer-to-peer influence
  • How to help employee advocates retain the foundation of the branded message
  • Extending the role of employee advocates beyond brand promotion to amplify company releases, announcements, campaigns or launches