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Cheers to the 1:1 Social Experience: A Conversation with Tito’s Handmade Vodka


Nicole Portwood
26 Apr 2017
3:00 pm - 3:30 pm
The Hall


It’s second nature for customers to treat a brand as they do a friend on social—and from day one, Tito’s Handmade Vodka has based its approach on this type of authentic, personal engagement. Tito’s uses social to reach both consumers and industry professionals, including bartenders, mixologists and distributors around the country. Join us for a conversation about Tito’s holistic approach, authentic engagement and word-of-mouth driven strategies that reach and activate a diverse community—and have increased Instagram and Twitter engagement by 37% and 162% respectively.

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