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Brands Across Borders: Developing an Impactful Global Influencer Marketing Program

SPEAKERS

27 Apr 2017
10:00 am - 10:30 am
The Stage

SESSION DESCRIPTION

Leading brands are gaining ground globally by utilizing influencers to connect and engage with customers and fans around the world. What they’ve learned about implementing global influencer marketing at scale has application for brands big and small. During this session, experienced marketing practitioners will share critical insights into:

  • How to determine whether global reach is right for your brand
  • Critical elements of an effective global influencer strategy
  • How to locate and build successful relationships with global influencers