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A Brave New World: Building Brands of Greatness through Community

SPEAKERS

27 Apr 2017
1:00 pm - 1:30 pm
The Hall

SESSION DESCRIPTION

Over 300 years ago Pirate ships dotted the oceans. Each ship was a community of renegade sailors working towards a common goal. As odd as it may seem, the “shared ship” mentality of Pirates provides marketers a treasure chest of ideas on how to bring people together on a quest to make a difference. Learn as Geno Church shares insights on the history and culture of pirates and explains how brands can create a “Shared Ship” community model that results in achieving greatness.