Follow #WOMMASummit

Agenda

Day 1
25 Apr 2017
Day 2
26 Apr 2017
Day 3
27 Apr 2017

WOMMA Summit Networking Dinners (optional)

Attend an intimate networking dinner, tailored to eight (8) different influencer marketing, social media, and word of mouth marketing themes.

After-Dinner Meetup (optional)

WOMMA Summit attendees are welcome to meet up with Board members and marketing peers at the Bourbon Street Bar & Grill, located at 346 W.  46th Street (between 8th & 9th Avenues).
8:00 am - 5:00 pm

Badge Pick-Up and On-Site Registration in The Gallery

Opening General Session
Keynote: The Evolution of Audience – Leveraging Fragmentation and Diversity to Differentiate Your Brand

The Evolution of Audience – Leveraging Fragmentation and Diversity to Differentiate Your Brand A Fireside Chat with Jessica Rodriguez, moderated by Kathy Baird Are you ready to take your audience beyond...
Read More
Jessica Rodriguez
Jessica Rodriguez
Kathy Baird
Kathy Baird

Customer Centricity: Content’s Silver Bullet

Every organization believes they have their customers’ best interests at heart. Yet, few have yet to align disparate teams around an integrated content strategy. According to a recent Altimeter study,...
Read More
Caroline Corrigan O’Hare
Brad Young
Kathy Baughman
Kathy Baughman
Ryan Saghir

Use Your Inside Voice: Integrating Employee Advocacy into the Marketing Mix

With their unique insider perspectives, employees can be among the most compelling advocates for a brand. Their messages are perceived to be more authentic than traditional brand marketing messages, and...
Read More
Devon Eyer
Devon Eyer
Chris Gee
Jason Small
Jason Small
Lauren McCadney Williams
Lauren McCadney Williams
10:30 am - 11:00 am

Networking & Refreshment Break in The Hall

Ground Rules: Preemptively Protecting Against FTC Crackdowns

While marketers for everything from mom-and-pop shops to agencies to brands are eager to put the extraordinary power of influencers to work, many remain uninformed about the legal aspects of...
Read More
Holly Pavlika
Holly Pavlika
Ali Kirby
Ali Kirby

Digital Risk: The Blind Spots in Your Digital Transformation Strategy

Every brand is leveraging digital channels to engage audiences and build their brand. The advent of omni-channel marketing across an ever-growing list of digital platforms present opportunities and risks for...
Read More
Dan Nadir

Where Influencer Marketing Went Wrong (and how to fix it)

Influencer marketing began with the promise of scaling the kind of authentic influence people experience offline – credible conversations and recommendations among people with trust. What it has become, however,...
Read More
Kevin Knight
Kevin Knight
11:30 am - 1:00 pm

Lunch Break (on your own)

Afternoon General Session & Keynote: Building Bridges between ‘Us’ and ‘Them’ via Word of Mouth

Whether it’s the walls that teams erect between each other in the corporate world, or the divides of ethnicity or politics — tribalism is all around. What can we do...
Read More
Emanuel Rosen

Tying Social Activities to Business Outcomes

Many B2Bs know that social media can be a highly effective way to reach and influence buyers. All too often, however, social media is not ingrained into B2Bs’ bigger business...
Read More
Raegan Dearie
Raegan Dearie
Jon Lombardo
Jon Lombardo
Jort Possel
Jort Possel
Keith Gormley
Keith Gormley
Jillian Ryan
Jillian Ryan

The Beauties and the Beasts of Influencer Content

Finding the right influencers to work with your brand is only half the task. Ensuring that influencers create content that has the potential to move audiences to action is the...
Read More
Max Polisar
Aliza Freud

The Perception vs. Reality of Influencer Selection

One of the biggest secrets to selecting influencers is to focusing more on the target audience and less on the influencer’s personal look and feel. Although both are important, you could be sacrificing...
Read More
Marco Hansell
2:30 pm - 3:00 pm

Networking & Refreshment Break in The Hall

Influencer Marketing: The Why and the ROI

Influencer marketing – the new kid on the block – is capturing the attention of brands in virtually every industry. But how can brands define success, execute a campaign, and measure the ROI for...
Read More
Roxanna Sarmiento
Lauren Nodzak
Stephanie Logan
Danica Kombol
Danica Kombol

Cheers to the 1:1 Social Experience: A Conversation with Tito’s Handmade Vodka

It’s second nature for customers to treat a brand as they do a friend on social—and from day one, Tito’s Handmade Vodka has based its approach on this type of...
Read More
Andrew Caravella
Nicole Portwood
Nicole Portwood

Now You See It, Now You Don’t: Visual Brand Messages that Endure

One of the biggest challenges facing brands in today’s ever-changing digital world is creating visual stories that endure even when the image itself doesn’t.  How can you use visual content...
Read More
Beverly Jackson
Liz Cole
Kaydee Bridges
Kaydee Bridges
Chris Rackliffe
Chris Rackliffe
Rachel Christensen
Rachel Christensen

How Honey Nut Cheerios Got Its ‘Buzz’ Back

Following an extremely successful 2016 launch, Bring Back the Bees by Honey Nut Cheerios is back and ready to continue their powerful consumer connection to this iconic brand through purpose-based...
Read More
Krista Webster
Emma Eriksson
Emma Eriksson

Keynote: Wendy’s – The Audacity of Personality

Wendy’s: The Audacity of Personality A Fireside Chat with Brandon Rhoten, moderated by Virginia Miracle In a world where so many social messages are watered down and legally sanitized, Wendy’s...
Read More
Brandon Rhoten
Brandon Rhoten
Virginia Miracle
Virginia Miracle
5:00 pm - 7:00 pm

Dinner Break (on your own)

8:00 am - 3:30 pm

Badge Pick-Up and On-Site Registration in The Gallery

KEYNOTE: Trust Wars – The Real Battle Against Fake News

In a lively debate with broadcast, print and digital journalists and editors, we’ll identify how marketers and content creators can join the fight against fake news in a shared quest...
Read More
Cynthia Collins
Jeff John Roberts
Brian Stelter
Brian Stelter
Deborah Holland

Encouraging Girls to #MakeWhatsNext: Microsoft Targets the Gender Gap in Science & Technology

Microsoft’s #MakeWhatsNext campaign encourages girls to pursue STEM. This campaign lands an inspirational message along with tools and events to help girls and their influencers #MakeWhatsNext. Join us for discussion...
Read More
Jenny Leahy
Rosemary Calderone

Brands Across Borders: Developing an Impactful Global Influencer Marketing Program

Leading brands are gaining ground globally by utilizing influencers to connect and engage with customers and fans around the world. What they’ve learned about implementing global influencer marketing at scale...
Read More
Miri Rodriguez
Jennifer Kedinger
Elly Deutch
10:30 am - 11:00 am

Networking & Refreshment Break in The Hall

Multi-Cultural Marketing Is Really Mainstream Marketing

According to the US Census Bureau, by 2020 50% of all US Consumers will be multicultural. Yet nearly 1 out of 2 brands and organizations today do not have a...
Read More
Lauren Thomas
Samantha de la Fuente Mancha
Paulita David
Kathy Baird
Kathy Baird

Spreading the “Good” Word: Word of Mouth Marketing for Social Good

From raising public awareness of critical issues such as reducing incarceration in the U.S. and advancing global development to sharing engaging stories to educate diverse audiences about science, we’ll hear...
Read More
Zain Habboo
Zain Habboo
Emily Graslie
Kindred Motes
Kindred Motes
Andrew Solomon
Andrew Solomon
11:30 am - 1:00 pm

Lunch Break (on your own)

Think Outside The Box: Getting Creative with Your Influencer Marketing

Gone are the days of trying to convince advertisers of the power and impact of influencer marketing. The next challenge brands face, however, is how to stand out in this crowded –...
Read More
Clorissa Comer
Caitlin Quaranto
Katie Paulsen

The United States of Cookies: A Recipe for Influencer Marketing Success

What better way to comfort and unify a politics-divided nation than Bob’s Red Mill’s United States of Cookies? Working with tastemakers around the country, influencer marketing agency CLEVER developed a...
Read More
Stefania Pomponi
Cassidy Stockton
Cassidy Stockton

The Period Projects: The world’s first pop-up Period Shop

  The Period Projects is a groundbreaking series inspired and led by real women who share the brand’s passion for change. In just a few weeks’ time, The Period Projects...
Read More
Bridget McKinley
Melissa Jacobs

Word of Mouth and Trump’s Surprise Victory

Does the surprise election of President Trump mean we have been over-sold on data science and predictive analytics? To the contrary, Trump’s victory tells us why word of mouth marketing,...
Read More
Brad Fay

A Brave New World: Building Brands of Greatness through Community

Over 300 years ago Pirate ships dotted the oceans. Each ship was a community of renegade sailors working towards a common goal. As odd as it may seem, the “shared...
Read More
Geno Church

How to Build, Grow and Quantify Influencer Marketing Campaigns

Influencer marketing must evolve as the digital space develops, and that means campaigns need to take advantage of innovative technologies. It starts with data driven research to effectively select influencers...
Read More
Alexandra Comito
Christine Wilson
Christine Wilson
Britton Cordill
Britton Cordill
2:10 pm - 2:40 pm

Networking & Refreshment Break in The Hall

Language and Machine: The Future of Visual Storytelling

Brand leaders who use visual elements to tell their stories are generating significantly more views, achieving stronger engagement, driving emotions and encouraging action. This session will explore new ways to...
Read More
David Rosenberg
Toby Daniels
Toby Daniels

Setting the Bar: Measuring & Benchmarking ROI

There’s no argument whether consumer-to-consumer brand messages are powerful. WOMMA’s 2014 landmark study “Return on Word of Mouth” showed that they outpace paid messages by anywhere from five to 200...
Read More
Lauren Salazar
Doug Jensen
Peter Storck
Jessica Liu
Jessica Liu

The Latina SmartPurse(TM): How Brands can Engage with Latina Influencers

With Latinas driving $1 trillion in Hispanic sales as well as having a large influence on the $7 trillion spend among U.S. females, she presents an enormous opportunity for brands....
Read More

Is Earned vs. Paid Influencer Marketing the Next David and Goliath?

This session will cover the difference between earned and paid influence and how to decide which to implement in your marketing campaigns. Learn how how tapping microinfluencers to carry your brand’s...
Read More
David Barker
David Barker
Devon Wijesinghe

CLOSING GENERAL SESSION
KEYNOTE: Influencers are Good, Influence is Better

Every marketer, agency and media publication is talking about influencer marketing, and 2017 has been deemed as the gold rush year for the advertising approach. According to Emarketer, approximately two-thirds of...
Read More
Paul Kontonis