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Agenda

Day 1
26 Apr 2017
Day 2
27 Apr 2017
8:00 am - 5:00 pm

Registration in The Gallery

Customer Centricity: Content’s Silver Bullet

Every organization believes they have their customers’ best interests at heart. Yet, few have yet to align disparate teams around an integrated content strategy. According to a recent Altimeter study,...
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Caroline Corrigan O’Hare
Brad Young
Kathy Baughman
Kathy Baughman
Ryan Saghir

Use Your Inside Voice: Integrating Employee Advocacy into the Marketing Mix

With their unique insider perspectives, employees can be among the most compelling advocates for a brand. Their messages are perceived to be more authentic than traditional brand marketing messages, and...
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Jason Small
Jason Small
Devon Eyer
Devon Eyer
Lauren McCadney Williams
Lauren McCadney Williams
10:30 am - 11:00 am

Networking & Refreshment Break in The Hall

The United States of Cookies: A Recipe for Influencer Marketing Success

What better way to comfort and unify a politics-divided nation than Bob’s Red Mill’s United States of Cookies? Working with tastemakers around the country, influencer marketing agency CLEVER developed a...
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Stefania Pomponi
Cassidy Stockton
Cassidy Stockton

Where Influencer Marketing Went Wrong (and how to fix it)

Influencer marketing began with the promise of scaling the kind of authentic influence people experience offline – credible conversations and recommendations among people with trust. What it has become, however,...
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Kevin Knight
Kevin Knight
11:30 am - 1:00 pm

Lunch Break (on your own)

Keynote: Building Bridges between ‘Us’ and ‘Them’ via Word of Mouth

Whether it’s the walls that teams erect between each other in the corporate world, or the divides of ethnicity or politics — tribalism is all around. What can we do...
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Emanuel Rosen

Tying Social Activities to Business Outcomes

Many B2Bs know that social media can be a highly effective way to reach and influence buyers. All too often, however, social media is not ingrained into B2Bs’ bigger business...
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Raegan Dearie
Raegan Dearie
Jon Lombardo
Jon Lombardo
Jort Possel
Jort Possel
Keith Gormley
Keith Gormley
Jillian Ryan
Jillian Ryan

Ground Rules: Preemptively Protecting Against FTC Crackdowns

While marketers for everything from mom-and-pop shops to agencies to brands are eager to put the extraordinary power of influencers to work, many remain uninformed about the legal aspects of...
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Holly Pavlika
Holly Pavlika
Ali Kirby
Ali Kirby
2:30 pm - 3:00 pm

Networking & Refreshment Break in The Hall

Influencer Marketing: The Why and the ROI

Lauren Nodzak
Stephanie Logan
Danica Kombol
Danica Kombol

Cheers to the 1:1 Social Experience: A Conversation with Tito’s Handmade Vodka

It’s second nature for customers to treat a brand as they do a friend on social—and from day one, Tito’s Handmade Vodka has based its approach on this type of...
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Andrew Caravella
Nicole Portwood
Nicole Portwood

Now You See It, Now You Don’t: Visual Brand Messages that Endure

One of the biggest challenges facing brands in today’s ever-changing digital world is creating visual stories that endure even when the image itself doesn’t.  How can you use visual content...
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Liz Cole
Kaydee Bridges
Kaydee Bridges
Chris Rackliffe
Chris Rackliffe
Rachel Christensen
Rachel (Stein) Christensen

How Honey Nut Cheerios Got Its ‘Buzz’ Back

Following an extremely successful 2016 launch, Bring Back the Bees by Honey Nut Cheerios is back and ready to continue their powerful consumer connection to this iconic brand through purpose-based...
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Krista Webster
Emma Eriksson
Emma Eriksson
5:00 pm - 7:00 pm

Dinner Break (on your own)

8:00 am - 3:30 pm

Registration in The Gallery

Brands Across Borders: Developing an Impactful Global Influencer Marketing Program

Leading brands are gaining ground globally by utilizing influencers to connect and engage with customers and fans around the world. What they’ve learned about implementing global influencer marketing at scale...
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Eileen Dautruche
Miri Rodriguez
Jennifer Kedinger
Elly Deutch
10:30 am - 11:00 am

Networking & Refreshment Break in The Hall

Multi-Cultural Marketing Is Really Mainstream Marketing

According to the US Census Bureau, by 2020 50% of all US Consumers will be multicultural. Yet nearly 1 out of 2 brands and organizations today do not have a...
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Samantha de la Fuente Mancha
Aleena Gardezi
Paulita David
Kathy Baird
Kathy Baird

Spreading the “Good” Word: Word of Mouth Marketing for Social Good

From raising public awareness of critical issues such as reducing incarceration in the U.S. and advancing global development to sharing engaging stories to educate diverse audiences about science, we’ll hear...
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Zain Habboo
Zain Habboo
Emily Graslie
Kindred Motes
Kindred Motes
Andrew Solomon
Andrew Solomon
11:30 am - 1:00 pm

Lunch Break (on your own)

A Brave New World: Building Brands of Greatness through Community

Over 300 years ago Pirate ships dotted the oceans. Each ship was a community of renegade sailors working towards a common goal. As odd as it may seem, the “shared...
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Geno Church

How to Build, Grow and Quantify Influencer Marketing Campaigns

Influencer marketing must evolve as the digital space develops, and that means campaigns need to take advantage of innovative technologies. It starts with data driven research to effectively select influencers...
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Alexandra Comito
Christine Wilson
Christine Wilson
Britton Cordill
Britton Cordill
2:10 pm - 2:40 pm

Networking & Refreshment Break in The Hall

Language and Machine: The Future of Visual Storytelling

Brand leaders who use visual elements to tell their stories are generating significantly more views, achieving stronger engagement, driving emotions and encouraging action. This session will explore new ways to...
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Toby Daniels
Toby Daniels

Setting the Bar: Measuring & Benchmarking ROI

There’s no argument whether consumer-to-consumer brand messages are powerful. WOMMA’s 2014 landmark study “Return on Word of Mouth” showed that they outpace paid messages by anywhere from five to 200...
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Doug Jensen
Peter Storck
Jessica Liu
Jessica Liu

The Latina SmartPurse(TM): How Brands can Engage with Latina Influencers

With Latinas driving $1 trillion in Hispanic sales as well as having a large influence on the $7 trillion spend among U.S. females, she presents an enormous opportunity for brands....
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Natalie Boden