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#WOMMAsummit Session Rewind:

Customer Centricity - Content’s Silver Bullet

#WOMMAsummit Session Rewind: Customer Centricity – Content’s Silver Bullet

Featured Panelists: Caroline Corrigan O’hare (Bloomberg LP), Brad Young (Prudential Financial), Ryan Saghir (Sabra Dipping Company) and Kathy Baughman (ComBlu)


This panel was full of energy as they tackled the increasingly important topic of customer centricity. My biggest takeaway, of course, was that knowledge of the customer is the KEY to all great content. It’s easy to forget that content is most successful when it’s of value to the target audience. Remember that it’s not about you and your brand – it’s about how your brand (and content) can be helpful to your consumer.

Other key takeaways:

  • Content can help build cross-sell opportunities in intermediated businesses
  • Incorporate internal and external data sets (e.g. social listening) to understand your audience
  • When thinking about distribution, it’s all about: reach, depth and relationship
  • Use TV as a spark to drive audiences deeper into your online properties and be sure to have something compelling waiting for them when they get there


“We need to look at the wealth of data in a different way.”

“What is the audience’s actual problem & are we providing value or are we just shouting at them?”

“Right person, right place, right time, right message: that’s how Sabra drives relevance in customers’ lives.”

“Content distribution lets you add science to the art.”

“There used to a divide between our digital and physical lives – but that line is becoming increasingly blurred.”

“What is our audience’s actual problem and how are we addressing that?”


Reach Out:

Connect with Caroline:




Connect with Brad:




Connect with Ryan




Connect with Kathy:



Special thanks to Joshua Hammond from Zócalo Group – a Division of Critical Mass for this recap! 

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