Featured Speaker: Geno Church (Brains on Fire)
Geno spoke on how the “shared ship” mentality of pirates actually provides an excellent blueprint for how we as marketers should be thinking about our audiences. On a pirate ship, every person had to participate or else that ship was going down. He said instead of ambassadors and influencers, we should be focusing on advocates, fans, and most importantly – evangelists – people who just love the brand. These people become living messengers.
In the end, Geno told us all to “walk the plank.” But he wasn’t condemning us – he was challenging us – to put ourselves out there, to be unafraid of change. We’ve got to throw our fears, values and beliefs on the table and then begin to rebuild them alongside our communities.
“Brands should be like bands, because bands are in it for their fans.”
“I think we need a commutiny.”
“The beautiful thing about pirates was the diversity of the ship.”
“We can pick our influencers, but we can’t pick our fans.”
“I believe we have the power in these crazy times to make a difference.”
“Mutiny can help us find truth, courage, and embrace fear.”
“It’s the stories that get collected, enriched, and shared by people – not technology.”
— Gabby (@the_fabgab) April 27, 2017