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#WOMMAsummit Day 1 Highlights

27
Apr

#WOMMAsummit Day 1 Highlights

QUOTE OF THE DAY

“Cats and bacon, that’s all the Internet is really.”  – Brandon Rhoten on the importance of following the online conversation where it wants to go in his keynote, “WENDY’S – THE AUDACITY OF PERSONALITY.”

TODAY’S THEMES

EMPLOYEE ADVOCACY

The Story

Newsflash: your employees are already sharing news and information about your company. The key is to arm them with the right tools, knowledge and guardrails to improve their message and ensure its alignment with the tenants of your brand. Empower your employees, while creating centralized and consistent brand messaging, through the help of a formalized employee advocacy program.

Key Takeaways

  • Find your authentic voice as a company
  • Empower your team
  • Think user-first when creating and curating content
  • Win over a legal department by proving how a formal program actually improves the quality of the messages, and lowers the risk of problematic sharing
  • Have a clear vision and goal for what successful employee advocacy looks like for your company

INFLUENCER MARKETING

The Story

Influencer marketing is not easy. First you have to identify the driving source behind the influence. Is it inspiration? Expertise? And even after you’ve nailed this down, you’re now challenged with finding the right influencers to work with your brand, and ensuring that those influencers create content that is unique, inspiring and moves your audiences to action.

Key Takeaways

  • If there are different kinds of influence, then there must be different kinds of influencers – ie:, publishers and tastemakers
  • Influencer marketing should act as a means of delivering trusted recommendations – NOT paid reach
  • When choosing an influencer, focus more on your target audience and less on the influencer’s personal look and feel

SPREAD THE WOM

WHAT TO SAY TO YOUR FRIEND WHEN HE OR SHE IS HIRED AS AN INTERN…

Just think, one day you could end up becoming the CMO of the entire company. At least that was the story for our first keynote speaker, Jessica Rodriguez. 17 years ago, she started as an intern at Univision. Over those 17 years she’s learned the importance of adaptability, being open to new opportunities, taking risks, creating a roadmap for your goals and your career, and last but not least, creating meaningful relationships.

WHAT TO SAY WHEN YOUR COWORKER REFERS TO THE SALES TEAM AS “THOSE JERKS ON THE SIXTH FLOOR”…

Hey, they’re people too. That’s what our second keynote speaker, Emanuel Rosen, reminded us of during his talk, “BUILDING BRIDGES BETWEEN ‘US’ AND ‘THEM’ VIA WORD OF MOUTH.” We learned just how important it is to think of people from different groups as, well, people – individuals. By what we tell others, we can make them see a person differently – as an individual, with their own unique wants and needs, as opposed to a part of a whole

WHAT TO SAY THE NEXT TIME ONE OF YOUR GIRLFRIENDS GUSHES ABOUT CHRIS PRATT…

Get in line. Our final keynote speaker of the day, Brandon Rhoten, let it slip that he’s got a bit of a “man-crush” on the actor, and even has a picture of him hanging up in his office. The reason for the latter though is much more about how Brandon visualizes the voice and personality of his brand – Wendy’s. Brandon shared just how crucial it has been for Wendy’s to rediscover their confident, unique brand voice, as well as their identity as a “challenger” brand on social. They’re successful not just because they’re more interesting, but also because they’ve found, and capitalized on, their key differentiators. “A brand that knows itself comes across so much better than one that doesn’t ever will.”

SUMMIT ANNOUNCEMENTS

Special Savings on Membership at WOMMA Summit!

Join WOMMA during Summit 2017 and save $1,000 off your first year’s membership. Ask any WOMMA staff or Board member for details and membership application – or email membership@womma.org – before the end of Summit.

More Chances to Win with Bambu

Keep sharing your favorite Summit content through Bambu. We’ve still got plenty of free gifts awaiting you at the Bambu Lounge, and we’ve got another Amazon Echo to give away for the most shares tomorrow!

 

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