WOMMA Summit Day 2 Highlights
QUOTE OF THE DAY
“There is a battle underway for whether we can have a single set of facts, or if everything will always be in dispute.”
– Brian Stelter during the keynote panel, “TRUST WARS – THE REAL BATTLE AGAINST FAKE NEWS”
Whether it’s banding together to help stop the spread of fake news, entering a brave new world on a ‘shared ship,’ or relying on collaborative efforts to get the job done, it’s more apparent now than ever that we’ve got to stick together. And not just “we” as marketers – but ‘we” as a society.
- If you’re strapped for resources, establish mutually beneficial relationships with your contemporaries
- Bridge some of our divides by finding common ground
- Every person must participate or else our ship is going down
- There’s no real cost to collaboration
This is not a demographic you can ignore. You need a multicultural strategy. But that doesn’t mean just switching up who you feature in your ads. The consumer can see right through superficial efforts so you need to be culturally relevant or else your ads will fall flat.
- To really make sure that you have an effective multicultural strategy you need to have a diverse team. You can only connect with diverse audiences when you have people behind the scenes who are there and truly empowered to share their perspectives
- To create relevant consumer insights, get to know your customer. It’s important to be locally relevant. Take the time to understand the local sentiment and find out why someone (in every country/market) chooses a product
SPREAD THE WOM
WHAT TO SAY WHEN ONE OF YOUR FACEBOOK FRIENDS SHARES A STORY ABOUT ALIENS IN THE WHITE HOUSE…
I think it’s time for a fact check, bro…Members of our “Trust Wars” panel this morning discussed the importance of being informed citizens to avoid the spread of fake news. Panel member, Cynthia Collins of The New York Times believes “it’s also on the user to identify fake news. Fact check. Get out of your bubble. Ask yourself, ‘Has this been independently verified? Were there reporters on the ground?’” The panel also discussed the importance of media literacy – educating the public on what it truly takes to gather the news to help people recognize when a story is fake.
WHAT TO SAY WHEN YOU SEE A CELEBRITY PROMOTING A PRODUCT ON INSTAGRAM…
There’s probably a production member behind that camera. That’s what our final keynote speaker Paul Kontonis divulged in the day’s final session, “INFLUENCERS ARE GOOD – INFLUENCE IS BETTER.” Paul brought a somewhat opposing perspective on influencer content than what other speakers at Summit had – proposing that influencers work together with a brand to create their content, instead of just letting them do their own thing. This could help cut down on rounds of revision and maintain a healthy balance of creative control.
SUMMIT TWEET ‘O FAME
— Liana Frey (@lianafrey) April 27, 2017
— Ashley Covelli (@bigflavorsblog) April 27, 2017
— MtoM Consulting, LLC (@MtoMConsulting) April 27, 2017
— Ivanessa Delgado (@Ivanessa_D) April 27, 2017
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