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24
Apr

INSIDE TEAM WOMMA: An Interview with WOMMA EVP, Harvey Morris

As Executive Vice President & Chief Operating Officer, Harvey is responsible for all operational and management duties including, but not limited to: implementing the organization’s vision and mission, leading the WOMMA staff in pursuit of that mission, formulating and implementing strategic plans, and interacting with board members, governing members, and partners on strategic initiatives.  Since January, 2016, Harvey also serves as Acting President.

 

 

As EVP of WOMMA, what are some of your favorite things about your job?

Everything comes back to the people and the relationships you get to build every day. Marketers are generally very interesting people. And WOMMA members are extremely passionate about consumer engagement and creating remarkable brand experiences. In the words of Ina Garten, “what’s not to like?”

“Everything comes back to the people” – we love that. Who would you say are some of the people you most admire?

I admire smart, articulate people – and I place a great deal of value on kindness. One of my professional role models is Dana Anderson, CMO of Mondeléz. I’ve been lucky to know Dana for nearly 20 years. She is the best brand storyteller in the business….and the nicest person to boot. Another person I admire is Paul Rand, Chairman of Critical Mass/Zocaló. Paul is a brilliant marketing strategist and one of the kindest people you’ll ever meet. And I can thank Zocaló for introducing me to WOMMA! If I jump outside of the marketing arena, one of the first names that comes to mind is Michelle Obama. She is the personification of grace, intelligence, strength and kindness – and she represented my generation’s Camelot.

How about on social media? Do you have any favorite accounts?

I confess that I’m a major fan boy of @iamsambee. And as a HUGE dog lover (I have four pugs!), I follow the adventures of @Violet_Pug and @pugridesshotgun on Instagram.

So we know where you get your pug news (J), what about your industry news?

I visit AdAge.com and Mashable.com daily. I heavily depend on daily email digests from Google, WSJ, New York Times and SmartBrief.

If you could recommend one book, show or podcast at the moment – what would it be?

My oldest sister was an English teacher and she recently turned me onto Sara Paretsky, a Chicago writer most famous for her V I Warshawski series. In the same way New York City was a fifth character for “Sex and the City,” Chicago is a gritty character in the V I Warshawski series. I’ve moved over 35 times in my life, having lived on every coast – but Chicago has been home for 20+ years. Chicago is in my DNA. I generally prefer nonfiction over fiction, but this series of novels has hooked me for life.

Connect with Harvey on Twitter during #WOMMASummit @windycityprince.

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