WOMMA Summit Introduces “Behind the Mic Speaker Series”
Get to know some of the Summit speakers before you see them live on stage.
Jason Small Chief Storyteller, Verizon
Jason’s primary responsibilities on the Corporate Communications team at Verizon include social media advocacy, reputation management, measurement, influence and storytelling through agile approaches. His background includes corporate, startups and agency environments, and has been a brand-marketer across CPG, entertainment and industrial verticals for 13+ years.
Jason, after 13+ years in the industry, what excites you most about your current position?
The people I work with are incredibly smart and motivated. Technology is also just changing so rapidly. AI, VR, AR are all fascinating. The challenge is huge, and I have autonomy, mastery and purpose all at my fingertips.
With the industry evolving as quickly as it is, what are some of your go-to websites to stay up-to-date and in-the-know?
How about social media? Any accounts you find particularly inspiring and/or resourceful?
I usually look to Gary Vaynerchuk @garyvee and Joe Pulizzi @JoePulizzi for both inspiration and resources. I’ve also always admired Tony Robbins @TonyRobbins – he’s incredibly compelling and motivating.
Say someone is looking to really make a name for themselves in the industry – what are some time-honored resources you’d suggest?
I’d say devour and dissect, Contagious: Why Things Catch On by Jonah Berger, Made to Stick; Why Some Ideas Survive and Others Die by the Heath Brothers, Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek and Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink
We can’t wait to hear your thoughts and insights during the panel “Use Your Inside Voice: Integrating Employee Advocacy into the Marketing Mix.” What are some of the points you hope to touch on?
I’d really like to hit on the challenges in setting up the program: how gathering consensus on third-party content in your department and with legal is challenging; communications concerns (reporters directly contacting employees); and controlling employees “bulk posting” (sharing all at once instead of over time).
Connect with Jason on Twitter during #WOMMASummit @JasonSmallChats and check out his session, “Use Your Inside Voice: Integrating Employee Advocacy into the Marketing Mix” at 10:00am on Day 2.