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Non-Profit and Cause Marketing

A WOMMA Summit Topic Spotlight
Non-profit and Cause Marketing
24
Mar

Marketing with a Purpose

SPEAKER SPOTLIGHT: NON-PROFIT AND CAUSE MARKETING

We know that word of mouth marketing works for big brands, so it’s not surprising it has also proved effective in spreading the word about social causes. At TALK360° | The WOMMA Summit, you’ll hear prominent brands and non-profits share how they are using word of mouth to promote awareness and encourage widespread support of critical societal and global issues.

Spreading the ‘Good’ Word: WOMM for social good

  • Emily Graslie, The Field Museum
  • Zain Habboo, United Nations Foundation
  • Kindred Motes, Vera Institute of Justice
  • Andrew Solomon, MacArthur Foundation

How Honey Nut Cheerios Got Its ‘Buzz’ Back

  • Emma Eriksson, General Mills Canada
  • Krista Webster, Veritas Communications

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