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Social Media Measurement

A WOMMA Summit Topic Spotlight
Social Media Measurement
31
Mar

Have You Cracked the Code to Social Media Measurement?

SPEAKER SPOTLIGHT: SOCIAL MEDIA MEASUREMENT

Marketers are under more pressure than ever before to deliver positive, verifiable results. Yet, when it comes to influencer marketing and social media marketing campaigns, a common question being asked is “can the ROI be proven?” At TALK 360° | The WOMMA Summit, marketers looking to validate their campaigns should consider these sessions sharing proven best practices and defining new industry standards for social media measurement.

Tying Social Activities to Business Outcomes

  • Raegan Dearie, Capital One
  • Keith Gormley, Prudential
  • Jon Lombardo, LinkedIn
  • Josh Possel, Accenture
  • Jillian Ryan, eMarketer

Setting the Bar: Measuring & Benchmarking ROI

  • Doug Jensen, Estee Lauder
  • Jessica Liu, Forrester
  • Lauren Salazar, Weight Watchers
  • Peter Storck, Crowdtap

How to Build, Grow and Quantify Influencer Marketing Campaigns

  • Alexandra Comito, Social@Ogilvy
  • Britton Cordill, Marriott International
  • Christine Wilson, MtoM Consulting

 

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WOMMA Summit has multiple ticket options for every budget. Attend one or both days of the conference, or even just the WOMMY Awards Reception and Program. Register today.

 

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